Project Brief
Emma Beecham is a personal trainer and the creator of the BO/ALD Method™, short for Body Over Arm/Leg Day. It’s a science-backed approach to whole-body training, built for women at every phase of life.
Emma needed a website that did two jobs: promote her personal training, and introduce the BO/ALD Method™ as a brand in its own right.
We started with the brand. We tidied up Emma’s logo and visual identity, from the EB monogram to a calm, neutral palette and elegant type, so it feels as considered as the coaching behind it.
Then we worked with Emma to build the site around her method. It explains the thinking behind BO/ALD and sets out her four 12-week programmes, Sculpt, Bloom, Glow and Align, so women can choose the one that fits their life phase. Client testimonials take centre stage, Emma tells her own story, and a free BO/ALD Method™ 4-Day Reset lets visitors start straight away while building Emma’s mailing list.
We host the site and look after its maintenance.
Client: Emma Beecham, Personal Trainer
Services: Website, Brand refresh, Design and build, Hosting and Maintenance
Date: July 2026
